‘Blooming’ is a new brand of packaged drinking water owned by Kings Aqua Minerals to hit the South India market. The company approached me for logo and Package Design to clarify and identify the meanings behind the icons I chose to incorporate into the design. So I decided to used the ‘drops’ symbol as their logo letter ‘O’ to get a realistic approach and meaningful corporate feel.
For their label design, I conceptualized a strikingly bold yet playful label using just water splashing vector graphics and a combination of blue variations that represent ‘freshness’. All the marketing collaterals also used the same pattern to get a unique corporate feel.